The latest stories, events, updates and more from Team Peach
LEADing us into 2023 and beyond… The Advertising Industry’s Summit
It’s been a busy month of industry events, as Rosanna Head, Shelby Akosa and Tej Rekhi attend #LEAD2023, The Advertising Industry’s Summit.
2022 Peach Wrapped
Innovid, a new Deliveries page, the acquisition of Cape, Netflix, Cannes and more. Check out the highlights of the year.
Slave to the algorithm
Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.
“Balance Is Part of Most People’s Consciousness Now”
Ralph Hekmat, Country Manager DACH region at Peach, reflects on long-lasting change and identifies flexibility as the key ingredient of the future.
Get ads to Netflix with Peach
‘Netflix Basic with Ads’ is live — and Peach is making it easy for you to get ads to them.
Our Growing Pains report is out
You’re not the only one who is struggling with digital’s workflow meltdowns and temper tantrums.
Track all your Deliveries
New in the Peach platform: Over the next few weeks we are launching Deliveries — a new improved way to track your ads getting delivered across all your campaigns, new navigation, plus more.
Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow
Press release: A significant step that expands Peach’s capabilities across the advertising workflow
Peach at 25: Delving into the Challenges and Evolution of Ad Delivery
LBB speaks to Peach’s leaders about their first 25 years: from radio to linear TV to BVoD to digital and beyond. How the industry has evolved, and building innovative solutions in the ad delivery and workflow space.
43 features our automated ad quality solution Advalidation offers
Advalidation is an adtech tool designed to empower publishers and media owners to ensure all their ad space meets quality approved standards.
From Elvis to Scrabble, meet the superheroes helping you clear your ads
Peach People, our production admin support service, is powered by… you guessed it - people!
Video: Upload ads at break neck speed with Peach
How to upload a video in Peach with James Clark, VP of Customer Success
Want to know what the best Valentines present really is?
Give yourself the gift of Peach of mind, by knowing exactly when your Easter deadlines are due.
Peach at 25: Part 2
In the second of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Review of 2021
2021 has been quite the year for Peach. Read through the moments that made this year one we won’t forget in a hurry…
Peach announces integration with Frame.io
Press release: Integration creates “game-changing” cloud-based ad workflow from post-production through distribution.
Welcome to our new HQ
A giant dog, an even bigger David Bowie, lots of asteroids and plenty of neon: while we worked from home, Peach HQ in London got reinvented.
Ad experience, Advalidation and the future of Peach
Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.
Peach acquires Advalidation
Press release: A strategic move to empower online publishers and media owners to streamline complex ad workflows
“Just Peach.me the file”
New in the Peach platform: We've made sharing video assets for advertising easy, added support for longform, made approvals simple, plus everything else we've just launched.
Designed for advertising: a better way to share video assets
Just share video files and go! As easy as email, but designed for advertising: organised, secure, with QC — and ready to be turned into a campaign with collaborators. Peach’s Kiran Earwaker, Head of Product, on our new easy video asset sharing feature.
Peach bolsters security and consumer confidence by using Amazon Web Services
Clinton Van Ry, Peach’s Chief Architect was recently asked to participate in a case study with Amazon Web Services (AWS) on how together we could boost security and consumer confidence.
Peach hires Brandon Paine as Chief Revenue Officer
Veteran Oracle Data Cloud International VP Joins Peach to Accelerate Transition to Digital
Here’s How To Get The Most From Your Digital Video Ads
Peach’s EMEA partnerships lead Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right
Video: 4 mins that will save you hours
How to set up and send a campaign in Peach with James Clark, VP of Customer Success
Addressable and Connected TV: The Best of Both Worlds
Mathieu Brisset, Peach’s Vice President for EMEA, explains how addressable TV and connected TV work — and how marketers should be taking advantage of them
VideoWeek: Cumbersome Workflows are Slowing Down Video Ad Campaigns
Peach collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.
A New Era: What's Happening in Video Advertising?
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
Enough Is Enough: Let’s Take Complexity out of Advertising
As marketers prepare to enter a new era, Peach CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences
Introducing: the ad (un)break
Join us and special guests on 5th May at 09:00 BST | 10am CET | 6pm AEST as we unveil the next big thing from Peach and discuss the biggest issues facing adland
Right on target in the Best Integrated category with British Arrows
The show must go on! British Arrows is going online and Peach will be right there with them.
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Say What Now? #6: Who gives you the rights?!
Peach People Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.
Say What Now? #5: How (And Why) To Get Your Ad To TV
The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Peach’s Devon Pearce and Lucy Dowland
Video ad platform Peach launches new features to make sourcing and managing digital video ads quicker and safer
Get our new report on digital video asset workflows
Our latest report ‘Get Control of Your Video Asset Workflow’ is now available
Say What Now? #4: DCO: A chance to rethink creativity
Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future
Say What Now? #3: QC Or Not QC?
Peach’s Chief Product and Technology Officer Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas
Coronavirus COVID-19 update
Peach is well-prepared to keep our services going throughout the evolving Coronavirus COVID-19 situation and will continue to manage and deliver campaigns 24/7.
Easter 2020 TV ad delivery deadlines for Australia & New Zealand
Make sure to deliver your TV ads to broadcasters on time over the Easter holiday season
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Say What Now? #1: SVoD
Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.
Less Time? More Screens. How to Adapt in an Age of Mass Content
At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.
Jason Trout and Storm Keys join Peach
Jason Trout joins as Chief Digital Officer and Storm Keys joins as Enterprise Sales Director (some great names too)
Scrum… and the Rugby World Cup
I've been working with Scrum, an agile development methodology, since 2013. As the 2019 Rugby Union World Cup kicks off, I couldn’t help ask myself: what has ‘Scrum’ got to do with rugby?
Less time? More screens. Join us in New York
Making advertising more intelligent, relevant and creative: join us for a special event with Comcast Technology Solutions at Framestore, New York City on September 19. We will be joined by experts from Framestore, Publicis North America, Instagram Creative Shop, Droga5, MCA and moderated by Little Black Book.
Announcing: Future Proof — PeachLive in Sydney
Paris, London, Shanghai, Cannes… and now Sydney. Announcing our latest PeachLive event.
The big Peach party
All aboard the Peach express! To celebrate the launch of our new brand, name and mission, we held a huge party in London at the Mail Museum and invited 100s of our friends. It was an amazing night, with rides on a train deep under the streets of the city, dancing, GIF making and much more — check out our gallery of the best bits!
A New Order: Manchester's Creative Oasis
A comprehensive industry guide to Manchester by some of the city's top creative talent.