The latest stories, events, updates and more from Team Peach
In China, the Physical and Digital Worlds are Increasingly One and the Same
Andy Gilroy, Peach’s VP for APAC, explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers
Why you can’t afford to miss your next campaign deadline
In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.
Cape: Superhero capabilities deserving of their own blockbuster
Edna Mode, the beloved fashion designer of our generation once stated ‘No Capes’. We’re here to argue that she was wrong.
Peach hires Emily Young as UK and Ireland Sales Director
Press release: Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director.
New in Peach: Radio support in the Nordics
You can now deliver your radio ads using Peach. That's music to our ears 🎶
Celebrating the best of creativity and the return of Grosvenor House at this year’s British Arrows
British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.
25 years of Peach: Part 5
In the fifth and final instalment of the Peach at 25 series, we celebrate a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Cadbury, and Super Noodles.
Peach and Innovid Integrate Platforms - Bridging a Gap in Creative Ad Workflow
The new integration provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail.
25 years of Peach: Part 4
In the fourth of the series’ instalment Peach celebrates a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Tourism Australia, and Kenzo
Peach at 25: Part 3
In the third of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Beet.tv: Ben Regensburger on multi-variant CTV ads create a solvable headache
Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.
Peach at 25: Two and a Half Decades of Delivering Creativity
As one of the ad industry’s cornerstones celebrates a quarter of a century in the business, a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Our ‘game-changing’ integration with Frame.io is here
Introducing a workflow designed for the 21st Century: fast, efficient — and all in the cloud.
The life of a commercial in a connected ecosystem
We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.
Are you ready for Christmas deadlines?
It might be a couple of months away still, but we break down why it’s important to get ahead of Christmas deadlines sooner rather than later.
Designed for advertising: a better way to share video assets
Just share video files and go! As easy as email, but designed for advertising: organised, secure, with QC — and ready to be turned into a campaign with collaborators. Peach’s Kiran Earwaker, Head of Product, on our new easy video asset sharing feature.
Redefining creative automation to meet consumer expectations
In partnership with IAMAI, Peach hosted a virtual roundtable on how automation can ensure brands meet rising expectations.
Introducing the Peach Developer API
Doug Conely (Peach’s Chief Product & Technology Officer) introduces the new Peach Developer API that makes it possible for advertisers, creative, production and media agencies to automate working with campaigns
How to achieve perfect synergy between brand and performance
Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.
Jon Watts asks: Is TV still relevant for video advertising?
Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.
The unskippable Ad (Un)break
We launched a new market-leading global digital video ad platform with a dedicated panel series and product demo for first live online event.
Video: all the new features in Peach
Adding new users and digital destinations with the latest Peach update. Check out how you can cut through admin heavy tasks, so you can do your job better
Peach acquires Adtoox
Global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox
The Segmented TV Factory with Canal+
Peach will be taking part in workshop 3: Creativity at the Heart of Segmented Television. We will be offering insight in how creative agencies can (and should) make the most of addressable TV.
Service update: IMD Cloud has changed its name to Peach Classic
Peach Classic is now the new name for IMD Cloud. Don’t worry, you don’t have to do anything.
Video: how media agencies can activate your ads with Peach
How to work with media agencies in digital campaigns in Peach with James Clark, Head of Support
Everything in the right place
New! Peach have just launched a major new feature designed to help creative agencies, post-houses and advertisers work better with media agencies. Find out how it works.
Work with anyone, anywhere (hand sanitiser optional)
New in the Peach platform: Get your ads around the world, improved collaboration tools and find previously used ads to send again.
PeachLive France: Retour vers le Futur de la TV - a summary
Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.
PeachLive France: Retour vers le Futur de la TV
On Tuesday 23rd June PeachLive is going online! We’re talking about the upcoming addressable TV law in France, featuring speakers from ARPP, Danone, Mindshare, M6 Publicité and WNP.
Keeping the ad world moving
Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.
Media in 2020: 8 questions for 7 leaders
We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about?
Say What Now? #2: VAST, Present and Future
Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Press release: ProSiebenSat.1’s Ben Regensburger joins video ad platform company Peach as CEO
Peach, the video ad platform that connects creative work with media around the world today announces the appointment of Ben Regensburger, MD at ProSiebenSat.1 subsidiary SevenOne Media, as CEO.
Press release: Mathieu Brisset joins Peach to head up Europe
“With the imminent launch of the new Peach platform in Europe and beyond, I couldn't dream of a better time to join such an exciting company.”
New in Peach: it’s all just video
Peach, our new platform, has just been updated to make it even easier to handle ads for digital and TV destinations, in any aspect ratio. It’s all just video to us.
Holiday Season 2019 TV ad delivery deadlines for Australia & New Zealand
Make sure to deliver your TV ads to broadcasters on time over the holiday season
Less time? More screens. Join us in New York
Making advertising more intelligent, relevant and creative: join us for a special event with Comcast Technology Solutions at Framestore, New York City on September 19. We will be joined by experts from Framestore, Publicis North America, Instagram Creative Shop, Droga5, MCA and moderated by Little Black Book.
Opportunity from chaos
Missed this year's ProcureCon? Don't panic! You can watch our presentation here, and find out how Peach helps clients stay ahead in an ever accelerating industry.
Peach on the beach: PeachLive in Cannes with The Drum, and more…
In Cannes next week? Catch us chilling on the Croisette, debating with The Drum, or gently bobbing off the LBB Beach.
The big Peach party
All aboard the Peach express! To celebrate the launch of our new brand, name and mission, we held a huge party in London at the Mail Museum and invited 100s of our friends. It was an amazing night, with rides on a train deep under the streets of the city, dancing, GIF making and much more — check out our gallery of the best bits!