Converged TV is complex (but it’s also full of opportunities)
Peach’s Head of Product, Joe Hollywood, writes about the Converged TV evolution, the advantages and challenges, and how we're working towards simplification and automation.
2022 Peach Wrapped
Innovid, a new Deliveries page, the acquisition of Cape, Netflix, Cannes and more. Check out the highlights of the year.
Slave to the algorithm
Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.
“Balance Is Part of Most People’s Consciousness Now”
Ralph Hekmat, Country Manager DACH region at Peach, reflects on long-lasting change and identifies flexibility as the key ingredient of the future.
In China, the Physical and Digital Worlds are Increasingly One and the Same
Andy Gilroy, Peach’s VP for APAC, explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers
Why you can’t afford to miss your next campaign deadline
In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.
Celebrating the best of creativity and the return of Grosvenor House at this year’s British Arrows
British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.
25 years of Peach: Part 4
In the fourth of the series’ instalment Peach celebrates a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Tourism Australia, and Kenzo
Peach at 25: Part 3
In the third of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Beet.tv: Ben Regensburger on multi-variant CTV ads create a solvable headache
Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.
Peach at 25: Two and a Half Decades of Delivering Creativity
As one of the ad industry’s cornerstones celebrates a quarter of a century in the business, a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Ad experience, Advalidation and the future of Peach
Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.
Whoever said to ask forgiveness not permission was never sued for copyright infringement
A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow
How to achieve perfect synergy between brand and performance
Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.
Jon Watts asks: Is TV still relevant for video advertising?
Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.
A New Era: What's Happening in Video Advertising?
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Say What Now? #5: How (And Why) To Get Your Ad To TV
The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Peach’s Devon Pearce and Lucy Dowland
PeachLive France: Retour vers le Futur de la TV - a summary
Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.
PeachLive France: Retour vers le Futur de la TV
On Tuesday 23rd June PeachLive is going online! We’re talking about the upcoming addressable TV law in France, featuring speakers from ARPP, Danone, Mindshare, M6 Publicité and WNP.
Keeping the ad world moving
Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.
Say What Now? #2: VAST, Present and Future
Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Say What Now? #1: SVoD
Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.
Less Time? More Screens. How to Adapt in an Age of Mass Content
At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.