Review of 2021

2021 has been quite the year for Peach. Read through the moments that made this year one we won’t forget in a hurry…

23 December 2021

2021 feels like it has gone in a blink of an eye and we can’t believe it’s almost over! This year has been really exciting for Peach and we’ve made massive leaps into meeting our mission: to fix advertising. 

In case you missed any of this year’s milestone achievements, we’ve listed some of them below for you to peruse in your own leisure:

1. In May we had our Ad (Un)break event announcing a range of fantastic new features to help simplify and connect up the ad ecosystem introduced by our CEO Ben Regensburger 

2. As part of the Ad (Un)break event Jon Watts hosted a roundtable with Mark Giblin, Guy Chauval, Gemma Fergie and Mathieu Brisset on the challenges in advertising workflow 

3. We integrated with YouTube and Google Campaign Manager — making it ever easier to get your assets to the right place. Read about our first of many integrations here

4. We announced our acquisition of Advalidation — and Doug Conely our Chief Product and Technology Officer explained how it will help us help fix advertising 

5. Just a couple of weeks ago we celebrated connecting up production with distribution with our awesome integration with our friends at Frame_io 

6. In April we acquired Adtoox — the first of our two Stockholm-based acquisitions this year 🤔  

7. We launched our Developer API letting partners build on top of the Peach platform. Now it’s possible to simplify your workflow even more by integrating your tools seamlessly with Peach

8. We reimagined our London-based HQ for ‘The New Ways of Working™’  

9. Amazon Advertising’s Sizmek Suite is now integrated in Peach — removing ever more workflow complexity, manual uploading and downloading and errors. Read what Lolly Mason, EMEA Partnerships Lead said about it here 

10. We integrated with The TEAM Companies to connect talent and rights to distribution. To celebrate Mark Egmon their VP Marketing & Corporate Communications wrote us a guest blog

11. Ross Priestley, our Global VP, Advertisers & Brands took part in #CTSConnectsSummit with our friends at The TEAM Companies and Comcast Technology Solutions talking about delivering transparency across an ad’s lifecycle 

12. We launched new tools to make it even easier to easily share assets with your collaborators, and quickly turn them into a campaign 

13. Jason Trout, our Global Chief Digital Officer was out and about this year at MAD//FEST London talking about why your ads look crap and asking if robots aren’t the villains (and actually automation is pretty great) 

14. And finally, as we enter the festive season, we’re kicking off our celebration of a quarter century delivering creativity worldwide (sounds like 🎅)

Categorised as:

  • Opinion
  • Product updates
  • Events
  • News