The latest stories, events, updates and more from Team Peach
LGBTQIA+ Representation in Ads Still Has a Way to Go
Cat Blyth, Peach’s Marketing Manager, writes about the evolution of LGBTQIA+ representation in advertising while asking what brands could be doing better too
Converged TV is complex (but it’s also full of opportunities)
Peach’s Head of Product, Joe Hollywood, writes about the Converged TV evolution, the advantages and challenges, and how we're working towards simplification and automation.
Lean into the Hustle Culture? Not so fast.
We speak to some of the the women in digital at Peach to discuss Hustle Culture and how we learn to work with it and not against it.
Peach at 25: What Will the Future of the Industry Look Like?
In the last instalment of Peach’s birthday celebrations, we find out what the next 25 (perhaps just five!) years might look for the company and the industry at large.
The difference that Peach Partner API can make for integration partners
Quickfire Q&A with Steve Brown, Chief Technology Officer & Chief Operating Officer at Tylie Ad Solutions.
Making use of the state's £800m Budget: the advertising mechanics behind Brazil’s 2022 General Election
Find out what makes Brazilian elections so interesting and how political candidates make use of the £800 million federal electoral ad budget
In China, the Physical and Digital Worlds are Increasingly One and the Same
Andy Gilroy, Peach’s VP for APAC, explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers
Our Growing Pains report is out
You’re not the only one who is struggling with digital’s workflow meltdowns and temper tantrums.
Track all your Deliveries
New in the Peach platform: Over the next few weeks we are launching Deliveries — a new improved way to track your ads getting delivered across all your campaigns, new navigation, plus more.
Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow
Press release: A significant step that expands Peach’s capabilities across the advertising workflow
Peach at 25: Delving into the Challenges and Evolution of Ad Delivery
LBB speaks to Peach’s leaders about their first 25 years: from radio to linear TV to BVoD to digital and beyond. How the industry has evolved, and building innovative solutions in the ad delivery and workflow space.
43 features our automated ad quality solution Advalidation offers
Advalidation is an adtech tool designed to empower publishers and media owners to ensure all their ad space meets quality approved standards.
From Elvis to Scrabble, meet the superheroes helping you clear your ads
Peach People, our production admin support service, is powered by… you guessed it - people!
Video: Upload ads at break neck speed with Peach
How to upload a video in Peach with James Clark, VP of Customer Success
Want to know what the best Valentines present really is?
Give yourself the gift of Peach of mind, by knowing exactly when your Easter deadlines are due.
Peach at 25: Part 2
In the second of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Review of 2021
2021 has been quite the year for Peach. Read through the moments that made this year one we won’t forget in a hurry…
Peach announces integration with Frame.io
Press release: Integration creates “game-changing” cloud-based ad workflow from post-production through distribution.
Welcome to our new HQ
A giant dog, an even bigger David Bowie, lots of asteroids and plenty of neon: while we worked from home, Peach HQ in London got reinvented.
Ad experience, Advalidation and the future of Peach
Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.
Peach acquires Advalidation
Press release: A strategic move to empower online publishers and media owners to streamline complex ad workflows
“Just Peach.me the file”
New in the Peach platform: We've made sharing video assets for advertising easy, added support for longform, made approvals simple, plus everything else we've just launched.
Designed for advertising: a better way to share video assets
Just share video files and go! As easy as email, but designed for advertising: organised, secure, with QC — and ready to be turned into a campaign with collaborators. Peach’s Kiran Earwaker, Head of Product, on our new easy video asset sharing feature.
Peach bolsters security and consumer confidence by using Amazon Web Services
Clinton Van Ry, Peach’s Chief Architect was recently asked to participate in a case study with Amazon Web Services (AWS) on how together we could boost security and consumer confidence.
Peach hires Brandon Paine as Chief Revenue Officer
Veteran Oracle Data Cloud International VP Joins Peach to Accelerate Transition to Digital
Here’s How To Get The Most From Your Digital Video Ads
Peach’s EMEA partnerships lead Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right
Video: 4 mins that will save you hours
How to set up and send a campaign in Peach with James Clark, VP of Customer Success
Addressable and Connected TV: The Best of Both Worlds
Mathieu Brisset, Peach’s Vice President for EMEA, explains how addressable TV and connected TV work — and how marketers should be taking advantage of them
VideoWeek: Cumbersome Workflows are Slowing Down Video Ad Campaigns
Peach collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.
A New Era: What's Happening in Video Advertising?
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
Enough Is Enough: Let’s Take Complexity out of Advertising
As marketers prepare to enter a new era, Peach CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences
Introducing: the ad (un)break
Join us and special guests on 5th May at 09:00 BST | 10am CET | 6pm AEST as we unveil the next big thing from Peach and discuss the biggest issues facing adland
Right on target in the Best Integrated category with British Arrows
The show must go on! British Arrows is going online and Peach will be right there with them.
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Say What Now? #6: Who gives you the rights?!
Peach People Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.
Everything in the right place
New! Peach have just launched a major new feature designed to help creative agencies, post-houses and advertisers work better with media agencies. Find out how it works.
Work with anyone, anywhere (hand sanitiser optional)
New in the Peach platform: Get your ads around the world, improved collaboration tools and find previously used ads to send again.
PeachLive France: Retour vers le Futur de la TV - a summary
Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.
PeachLive France: Retour vers le Futur de la TV
On Tuesday 23rd June PeachLive is going online! We’re talking about the upcoming addressable TV law in France, featuring speakers from ARPP, Danone, Mindshare, M6 Publicité and WNP.
Keeping the ad world moving
Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.
Media in 2020: 8 questions for 7 leaders
We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about?
Say What Now? #2: VAST, Present and Future
Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Press release: ProSiebenSat.1’s Ben Regensburger joins video ad platform company Peach as CEO
Peach, the video ad platform that connects creative work with media around the world today announces the appointment of Ben Regensburger, MD at ProSiebenSat.1 subsidiary SevenOne Media, as CEO.
Press release: Mathieu Brisset joins Peach to head up Europe
“With the imminent launch of the new Peach platform in Europe and beyond, I couldn't dream of a better time to join such an exciting company.”
New in Peach: it’s all just video
Peach, our new platform, has just been updated to make it even easier to handle ads for digital and TV destinations, in any aspect ratio. It’s all just video to us.
Holiday Season 2019 TV ad delivery deadlines for Australia & New Zealand
Make sure to deliver your TV ads to broadcasters on time over the holiday season
Less time? More screens. Join us in New York
Making advertising more intelligent, relevant and creative: join us for a special event with Comcast Technology Solutions at Framestore, New York City on September 19. We will be joined by experts from Framestore, Publicis North America, Instagram Creative Shop, Droga5, MCA and moderated by Little Black Book.
Opportunity from chaos
Missed this year's ProcureCon? Don't panic! You can watch our presentation here, and find out how Peach helps clients stay ahead in an ever accelerating industry.
Peach on the beach: PeachLive in Cannes with The Drum, and more…
In Cannes next week? Catch us chilling on the Croisette, debating with The Drum, or gently bobbing off the LBB Beach.
The big Peach party
All aboard the Peach express! To celebrate the launch of our new brand, name and mission, we held a huge party in London at the Mail Museum and invited 100s of our friends. It was an amazing night, with rides on a train deep under the streets of the city, dancing, GIF making and much more — check out our gallery of the best bits!