The latest stories, events, updates and more from Team Peach
Converged TV and CTV: what’s the difference?
It’s confusing, right? Here’s the difference between Converged TV and CTV (aka Connected TV).
The good, the bad and the delayed: The challenges for brands and ad delivery
A standoff even Clint Eastwood wouldn’t want to face
Go big, go long, go POD
New in the Peach platform: We’re rolling out a massive new set of features to make it easier to edit campaigns, manage longform ads, download PODs (that’s right, the much requested Proof of Delivery is finally here) and much more.
Advertisers - Is Your Ad Really Accessible to All?
Shelby Akosa, VP of Global Growth, and Elisabetta Pozzi, Country Sales Manager, talk about the low percentage of ads that are accessible today, plus how and why advertisers must do better
LEADing us into 2023 and beyond… The Advertising Industry’s Summit
It’s been a busy month of industry events, as Rosanna Head, Shelby Akosa and Tej Rekhi attend #LEAD2023, The Advertising Industry’s Summit.
2022 Peach Wrapped
Innovid, a new Deliveries page, the acquisition of Cape, Netflix, Cannes and more. Check out the highlights of the year.
Slave to the algorithm
Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.
“Balance Is Part of Most People’s Consciousness Now”
Ralph Hekmat, Country Manager DACH region at Peach, reflects on long-lasting change and identifies flexibility as the key ingredient of the future.
Get ads to Netflix with Peach
‘Netflix Basic with Ads’ is live — and Peach is making it easy for you to get ads to them.
Why you can’t afford to miss your next campaign deadline
In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.
Cape: Superhero capabilities deserving of their own blockbuster
Edna Mode, the beloved fashion designer of our generation once stated ‘No Capes’. We’re here to argue that she was wrong.
Peach hires Emily Young as UK and Ireland Sales Director
Press release: Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director.
New in Peach: Radio support in the Nordics
You can now deliver your radio ads using Peach. That's music to our ears 🎶
Celebrating the best of creativity and the return of Grosvenor House at this year’s British Arrows
British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.
25 years of Peach: Part 5
In the fifth and final instalment of the Peach at 25 series, we celebrate a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Cadbury, and Super Noodles.
Peach and Innovid Integrate Platforms - Bridging a Gap in Creative Ad Workflow
The new integration provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail.
25 years of Peach: Part 4
In the fourth of the series’ instalment Peach celebrates a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Tourism Australia, and Kenzo
Peach at 25: Part 3
In the third of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Beet.tv: Ben Regensburger on multi-variant CTV ads create a solvable headache
Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.
Peach at 25: Two and a Half Decades of Delivering Creativity
As one of the ad industry’s cornerstones celebrates a quarter of a century in the business, a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Our ‘game-changing’ integration with Frame.io is here
Introducing a workflow designed for the 21st Century: fast, efficient — and all in the cloud.
The life of a commercial in a connected ecosystem
We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.
Are you ready for Christmas deadlines?
It might be a couple of months away still, but we break down why it’s important to get ahead of Christmas deadlines sooner rather than later.
Designed for advertising: a better way to share video assets
Just share video files and go! As easy as email, but designed for advertising: organised, secure, with QC — and ready to be turned into a campaign with collaborators. Peach’s Kiran Earwaker, Head of Product, on our new easy video asset sharing feature.
Redefining creative automation to meet consumer expectations
In partnership with IAMAI, Peach hosted a virtual roundtable on how automation can ensure brands meet rising expectations.
Introducing the Peach Developer API
Doug Conely (Peach’s Chief Product & Technology Officer) introduces the new Peach Developer API that makes it possible for advertisers, creative, production and media agencies to automate working with campaigns
How to achieve perfect synergy between brand and performance
Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.
Jon Watts asks: Is TV still relevant for video advertising?
Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.
The unskippable Ad (Un)break
We launched a new market-leading global digital video ad platform with a dedicated panel series and product demo for first live online event.
Video: all the new features in Peach
Adding new users and digital destinations with the latest Peach update. Check out how you can cut through admin heavy tasks, so you can do your job better
Peach acquires Adtoox
Global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox
The Segmented TV Factory with Canal+
Peach will be taking part in workshop 3: Creativity at the Heart of Segmented Television. We will be offering insight in how creative agencies can (and should) make the most of addressable TV.
Service update: IMD Cloud has changed its name to Peach Classic
Peach Classic is now the new name for IMD Cloud. Don’t worry, you don’t have to do anything.
Video: how media agencies can activate your ads with Peach
How to work with media agencies in digital campaigns in Peach with James Clark, Head of Support
Video ad platform Peach launches new features to make sourcing and managing digital video ads quicker and safer
Get our new report on digital video asset workflows
Our latest report ‘Get Control of Your Video Asset Workflow’ is now available
Say What Now? #4: DCO: A chance to rethink creativity
Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future
Say What Now? #3: QC Or Not QC?
Peach’s Chief Product and Technology Officer Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas
Coronavirus COVID-19 update
Peach is well-prepared to keep our services going throughout the evolving Coronavirus COVID-19 situation and will continue to manage and deliver campaigns 24/7.
Easter 2020 TV ad delivery deadlines for Australia & New Zealand
Make sure to deliver your TV ads to broadcasters on time over the Easter holiday season
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Say What Now? #1: SVoD
Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.
Less Time? More Screens. How to Adapt in an Age of Mass Content
At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.
Jason Trout and Storm Keys join Peach
Jason Trout joins as Chief Digital Officer and Storm Keys joins as Enterprise Sales Director (some great names too)
Scrum… and the Rugby World Cup
I've been working with Scrum, an agile development methodology, since 2013. As the 2019 Rugby Union World Cup kicks off, I couldn’t help ask myself: what has ‘Scrum’ got to do with rugby?
Less time? More screens. Join us in New York
Making advertising more intelligent, relevant and creative: join us for a special event with Comcast Technology Solutions at Framestore, New York City on September 19. We will be joined by experts from Framestore, Publicis North America, Instagram Creative Shop, Droga5, MCA and moderated by Little Black Book.
Announcing: Future Proof — PeachLive in Sydney
Paris, London, Shanghai, Cannes… and now Sydney. Announcing our latest PeachLive event.
The big Peach party
All aboard the Peach express! To celebrate the launch of our new brand, name and mission, we held a huge party in London at the Mail Museum and invited 100s of our friends. It was an amazing night, with rides on a train deep under the streets of the city, dancing, GIF making and much more — check out our gallery of the best bits!
A New Order: Manchester's Creative Oasis
A comprehensive industry guide to Manchester by some of the city's top creative talent.