2022 Peach Wrapped
20 December 2022
Innovid, a new Deliveries page, the acquisition of Cape, Netflix, Cannes and more. Check out the highlights of the year.
Slave to the algorithm
22 November 2022
Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.
“Balance Is Part of Most People’s Consciousness Now”
14 November 2022
Ralph Hekmat, Country Manager DACH region at Peach, reflects on long-lasting change and identifies flexibility as the key ingredient of the future.
In China, the Physical and Digital Worlds are Increasingly One and the Same
20 September 2022
Andy Gilroy, Peach’s VP for APAC, explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers
Why you can’t afford to miss your next campaign deadline
18 August 2022
In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.
Celebrating the best of creativity and the return of Grosvenor House at this year’s British Arrows
25 March 2022
British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.
25 years of Peach: Part 4
09 February 2022
In the fourth of the series’ instalment Peach celebrates a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Tourism Australia, and Kenzo
Peach at 25: Part 3
24 January 2022
In the third of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Beet.tv: Ben Regensburger on multi-variant CTV ads create a solvable headache
05 January 2022
Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.
Peach at 25: Two and a Half Decades of Delivering Creativity
15 December 2021
As one of the ad industry’s cornerstones celebrates a quarter of a century in the business, a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.
Ad experience, Advalidation and the future of Peach
09 November 2021
Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.
Whoever said to ask forgiveness not permission was never sued for copyright infringement
11 October 2021
A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow
How to achieve perfect synergy between brand and performance
16 June 2021
Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.
Jon Watts asks: Is TV still relevant for video advertising?
02 June 2021
Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.
A New Era: What's Happening in Video Advertising?
07 May 2021
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
What does Programmatic really mean and could it get you fired?
25 September 2020
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Get our new report on digital video asset workflows
29 June 2020
Our latest report ‘Get Control of Your Video Asset Workflow’ is now available
Say What Now? #4: DCO: A chance to rethink creativity
19 June 2020
Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future
Say What Now? #3: QC Or Not QC?
20 April 2020
Peach’s Chief Product and Technology Officer Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas
Media in 2020: 8 questions for 7 leaders
12 March 2020
We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about?
Announcing our new CEO: Ben Regensburger
25 February 2020
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Less Time? More Screens. How to Adapt in an Age of Mass Content
21 October 2019
At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.