Ad experience, Advalidation and the future of Peach
Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.
Whoever said to ask forgiveness not permission was never sued for copyright infringement
A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow
How to achieve perfect synergy between brand and performance
Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.
Jon Watts asks: Is TV still relevant for video advertising?
Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.
A New Era: What's Happening in Video Advertising?
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Say What Now? #5: How (And Why) To Get Your Ad To TV
The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Peach’s Devon Pearce and Lucy Dowland
PeachLive France: Retour vers le Futur de la TV - a summary
Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.
PeachLive France: Retour vers le Futur de la TV
On Tuesday 23rd June PeachLive is going online! We’re talking about the upcoming addressable TV law in France, featuring speakers from ARPP, Danone, Mindshare, M6 Publicité and WNP.
Keeping the ad world moving
Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.
Say What Now? #2: VAST, Present and Future
Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Say What Now? #1: SVoD
Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.
Scrum… and the Rugby World Cup
I've been working with Scrum, an agile development methodology, since 2013. As the 2019 Rugby Union World Cup kicks off, I couldn’t help ask myself: what has ‘Scrum’ got to do with rugby?