The latest stories, events, updates and more from Team Peach
Redefining creative automation to meet consumer expectations
In partnership with IAMAI, Peach hosted a virtual roundtable on how automation can ensure brands meet rising expectations.
Here’s How To Get The Most From Your Digital Video Ads
Peach’s EMEA partnerships lead Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right
Video: 4 mins that will save you hours
How to set up and send a campaign in Peach with James Clark, VP of Customer Success
Addressable and Connected TV: The Best of Both Worlds
Mathieu Brisset, Peach’s Vice President for EMEA, explains how addressable TV and connected TV work — and how marketers should be taking advantage of them
VideoWeek: Cumbersome Workflows are Slowing Down Video Ad Campaigns
Peach collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.
A New Era: What's Happening in Video Advertising?
Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…
Enough Is Enough: Let’s Take Complexity out of Advertising
As marketers prepare to enter a new era, Peach CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences
Introducing: the ad (un)break
Join us and special guests on 5th May at 09:00 BST | 10am CET | 6pm AEST as we unveil the next big thing from Peach and discuss the biggest issues facing adland
Right on target in the Best Integrated category with British Arrows
The show must go on! British Arrows is going online and Peach will be right there with them.
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Say What Now? #6: Who gives you the rights?!
Peach People Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.
Say What Now? #5: How (And Why) To Get Your Ad To TV
The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Peach’s Devon Pearce and Lucy Dowland
Video ad platform Peach launches new features to make sourcing and managing digital video ads quicker and safer
Get our new report on digital video asset workflows
Our latest report ‘Get Control of Your Video Asset Workflow’ is now available
Say What Now? #4: DCO: A chance to rethink creativity
Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future
Say What Now? #3: QC Or Not QC?
Peach’s Chief Product and Technology Officer Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas
Coronavirus COVID-19 update
Peach is well-prepared to keep our services going throughout the evolving Coronavirus COVID-19 situation and will continue to manage and deliver campaigns 24/7.
Easter 2020 TV ad delivery deadlines for Australia & New Zealand
Make sure to deliver your TV ads to broadcasters on time over the Easter holiday season
Announcing our new CEO: Ben Regensburger
Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.
Say What Now? #1: SVoD
Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.
Less Time? More Screens. How to Adapt in an Age of Mass Content
At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.
Jason Trout and Storm Keys join Peach
Jason Trout joins as Chief Digital Officer and Storm Keys joins as Enterprise Sales Director (some great names too)
Scrum… and the Rugby World Cup
I've been working with Scrum, an agile development methodology, since 2013. As the 2019 Rugby Union World Cup kicks off, I couldn’t help ask myself: what has ‘Scrum’ got to do with rugby?
Less time? More screens. Join us in New York
Making advertising more intelligent, relevant and creative: join us for a special event with Comcast Technology Solutions at Framestore, New York City on September 19. We will be joined by experts from Framestore, Publicis North America, Instagram Creative Shop, Droga5, MCA and moderated by Little Black Book.
Announcing: Future Proof — PeachLive in Sydney
Paris, London, Shanghai, Cannes… and now Sydney. Announcing our latest PeachLive event.
The big Peach party
All aboard the Peach express! To celebrate the launch of our new brand, name and mission, we held a huge party in London at the Mail Museum and invited 100s of our friends. It was an amazing night, with rides on a train deep under the streets of the city, dancing, GIF making and much more — check out our gallery of the best bits!
A New Order: Manchester's Creative Oasis
A comprehensive industry guide to Manchester by some of the city's top creative talent.